Data Quality - and How to Improve It
I'v been wrestling recently with data quality issues in several client CRM systems. It's always a challenge and only gets worse as time goes on. So how do we as marketeers stay on top of this issue?
I'v been wrestling recently with data quality issues in several client CRM systems. It's always a challenge and only gets worse as time goes on. So how do we as marketeers stay on top of this issue?
Those who know me understand some of my passions - travel, food, history and - most of all - sailing. There are few better ways to clear those cobwebs out than a day behind the wheel of a sailboat...
Even though the HubSpot platform I use behind the scenes in many of my marketing projects continues to expand at a rapid clip, sometimes arcane limits do get in the way of achieving a specific...