HTM News & Views

Data Quality - and How to Improve It

I'v been wrestling recently with data quality issues in several client CRM systems. It's always a challenge and only gets worse as time goes on. So how do we as marketeers stay on top of this issue?

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Sailing and Marketing Project Management

Those who know me understand some of my passions - travel, food, history and - most of all - sailing. There are few better ways to clear those cobwebs out than a day behind the wheel of a sailboat...

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Working With the Cloud

The business advantages of a cloud application platform are seen everywhere. But the new, most innovative steps in cloud computing revolve around the deployment of serverless applications. My recent...

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